Mac H McIntosh
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and an expert on sales leads. See: <a href="http://www.sales-lead-experts.com/consulting/lead-management.cfm" title="http://www.sales-lead-experts.com/consulting/lead-management.cfm" target="_blank">http://www.sales-lead-experts.com/consulting/lead-management.cfm</a> for more info.
Articles by this Author
More Can Be Done To Link Marketing And Sales
- By Mac H McIntosh
- Published 01/19/2009
- Unrated
The CMO Council recently released the findings from a study which will interest business-to-business marketing pros This study asked a thousand sales and marketing execs from around the globe about their businesses' 'go-to-market' capabilities as defined as: 'strategic and tactical aspects of delivering and supporting a product or service offering in the marketplace