Gareth Schweitzer
Gareth Schweitzer is Founding Partner of the Omnibus Company (<a href="http://www.Omnibus.com" title="http://www.Omnibus.com" target="_blank">http://www.Omnibus.com</a>). The Omnibus Company, a division of Kelton Research, provides fast & accurate Omnibus Surveys and strategic consumer insights to public relations & marketing professionals looking for newsworthy, actionable data.
Articles by this Author
Quantitative Versus Qualitative Research
- By Gareth Schweitzer
- Published 07/24/2009
-
Rating:
Virtually all market research can be broken out into two categories: quantitative and qualitative While studies often combine the two, understanding how to use them will ensure you get the most out of your market research spend
The Recession and Market Research
- By Gareth Schweitzer
- Published 05/12/2009
- Unrated
Everything You Need to Know About Omnibus Surveys
- By Gareth Schweitzer
- Published 04/7/2009
- Unrated
What is an Omnibus Survey
Omnibus surveys are a cost-effective way to get valuable, proprietary information about the citizens of virtually any country in the world