The Health and Wellness industry is expected to be a trillion dollar industry by the year 2010, as baby boomers and fitness enthusiasts alike continue to invest in products and services that help them to maintain their health and youthful vitality According to Paul Zane Pilzer , a world renowned economist, this $200 billion industry is beginning to take off, and is expected to create an additional 1 trillion dollars in demand for products and services related to making us look and feel good, as well as slow the effects of aging, and in some cases prevent diseases altogether